> For the complete documentation index, see [llms.txt](https://wishlistsuite-1.gitbook.io/wishlistsuite-help-doc/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wishlistsuite-1.gitbook.io/wishlistsuite-help-doc/app-overview/all-wishlists/wishlist-conversions.md).

# Wishlist Conversions

### Overview

Wishlist Conversions is your ROI dashboard. It shows exactly which wishlisted products have been purchased - how many orders were placed, when the most recent order happened, and how much revenue each product has generated through wishlist-driven purchases. This is the clearest proof of wishlist value for your business.

How to Get Here

* Open the All Wishlists page
* Click the Wishlist Conversions tab - in the horizontal tab bar - it is the rightmost tab; on smaller screens you may need to side-scroll

<figure><img src="https://3404640073-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0QTEjqEnObTgbPqrUM46%2Fuploads%2FHVDGIDwk3lPNBgQTwjZ3%2FScreenshot%202026-04-13%20at%203.56.51%20AM.png?alt=media&amp;token=6da39a85-388d-4e8b-b41d-847cd8fe0c61" alt=""><figcaption></figcaption></figure>

### **What You See - The Conversions Table**

Every product that has been both wishlisted and subsequently purchased appears here with conversion and revenue data:

| Column            | What It Shows                                                   | Why It Matters                                                                           |
| ----------------- | --------------------------------------------------------------- | ---------------------------------------------------------------------------------------- |
| Product Image     | Thumbnail of the converted product                              | Quick visual reference                                                                   |
| Product Title     | Name of the product wishlisted then purchased                   | Which products are completing the full buyer journey from intent to sale                 |
| Total Orders      | Orders placed for this product originating from a wishlist      | Conversion volume - how many times this product turned saved intent into a real purchase |
| Recent Order Date | Date of the most recent wishlist-driven order (e.g. 8 Apr 2026) | Recency - are conversions happening now or was this a past spike?                        |
| Total Revenue     | Revenue from wishlist-driven orders for this product            | The direct monetary value this product has delivered through wishlists                   |

Pagination at the bottom shows "Showing 1–X of X orders". Rows are not clickable - this is a summary view designed for at-a-glance performance monitoring.

***

### Using the Controls

**🔍 Search - Find a Specific Product**

* Click the magnifying glass icon (🔍)
* Search bar expands with placeholder: Search by title, customer, product - this is the broadest search of all four tabs
* Type a product name or customer detail - to narrow down the conversions shown

<figure><img src="https://3404640073-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0QTEjqEnObTgbPqrUM46%2Fuploads%2F1oyoyP59kRfNFQNEfjmI%2FScreenshot%202026-04-13%20at%203.58.18%20AM.png?alt=media&amp;token=acb4c043-c312-4fe3-acd7-aec4d5d15006" alt=""><figcaption></figcaption></figure>

***

**↕ Sort - Focus on What Drives the Most Value**

* Click the sort icon (↕)
* Choose a sort field

| Sort Option             | Best Used When You Want To...                                                                                      |
| ----------------------- | ------------------------------------------------------------------------------------------------------------------ |
| Total Revenue (default) | See which products have generated the most money through wishlist conversions - your top earners                   |
| Total Orders            | See which products convert most frequently regardless of price - useful for identifying popular lower-ticket items |

* Choose direction - High to Low (default) shows your best performers first

| <p>💡  Find Your Conversion Champions</p><p>Sort by Total Revenue - High to Low. These products are worth featuring in retargeting ads, email campaigns, and your store homepage. They have already proven they convert wishlist intent into revenue.</p> |
| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

<figure><img src="https://3404640073-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0QTEjqEnObTgbPqrUM46%2Fuploads%2FuPQf9O07XkTPbjKtI2hR%2FScreenshot%202026-04-13%20at%203.59.12%20AM.png?alt=media&amp;token=d0bb6be3-60ae-4b5d-b81d-7addeac9ebac" alt=""><figcaption></figcaption></figure>

***

**📤 Export**&#x20;

Click Export to download your full conversion data. Use this to share ROI evidence with stakeholders, calculate the exact revenue contribution of WishlistSuite, track conversion trends month-over-month, or build reports for business reviews.

***

### How to Read the Data - Key Scenarios

**A product has high Total Wishlist count but does not appear here**

This product has strong demand but has not converted yet. Consider: setting up a reminder alert, running a price promotion to trigger a Price Drop alert, or featuring it in your next email campaign.

**High Total Revenue but low Total Orders**

This is a high-ticket item that converts well when it does sell. Keep it well-stocked and feature it in campaigns targeting your highest-value shoppers (see Shopper Insights).

**Recent Order Date is several months ago**

Conversions for this product have slowed. Check whether it is out of stock, or consider a refresh campaign or price promotion to re-activate wishlist demand.

***

### Actions to Take Based on What You See

| What You See                                  | What You Should Do                                                                                                   |
| --------------------------------------------- | -------------------------------------------------------------------------------------------------------------------- |
| Products with high Total Revenue              | Feature in campaigns; ensure they are always in stock                                                                |
| High Total Orders but low revenue per product | Popular lower-ticket items - consider bundles or upsells                                                             |
| Recent Order Date is current (within days)    | Your wishlist-to-purchase pipeline is active - maintain momentum with alerts and campaigns                           |
| Very few or no products in this tab           | Wishlists are not converting yet - enable Automated Alerts and create targeted campaigns for top wishlisted products |